Demi Moore & US’ Andie launch limited-edition collection

The Demi Moore x Andie collection features ten brand styles including The Marseilles One-Piece, The Deep V One-Piece, The Tropez One-Piece, The Monaco Top and Bottom, The Tropez Top and Bottom, The Cannes Top and Bottom and The Marseilles Bottom. Drawing inspiration from her collection of vintage clothing sourced from around the world, Moore was thoughtful in working through how vintage cuts and styles can be modernised for fit and comfort. The collection is made from high-end fabrics sourced directly from Italy and France, and is manufactured in a boutique factory in Morocco, Andie said in a press release.

Actress, icon, and best-selling author, Demi Moore and US’ Andie, the brand that makes inclusive, stylish swimwear for women, have launched the limited-edition collection of vintage-inspired swimsuits featuring new styles and fabrics, as well as a brand-new Firework print. Andie designs fashionable, high quality swimwear, intimates, and lounge wear.

Moore is an early investor in Andie and a long-term supporter of the brand’s mission to uplift women and help them feel confident in and out of the water. The pair previously collaborated on a campaign titled “TOGETHER,” which featured Moore’s daughters Rumer, Scout and Tallulah Willis, and celebrated the brand’s strong themes of comfort, fit and style in Andie’s beloved hero styles.

The collection was shot on the French Riviera, in and around Marseilles. The brand worked with LA-based film photographer Drew Escriva, who photographed Moore with film. Moore worked closely with the creative team on styling and location scouting, which resulted in an energetic and passionate ten-hour shoot.

“After partnering for last year’s TOGETHER campaign, I was excited to collaborate with the brand again. This time, we united to design an entirely new swimwear collection together. Andie swimsuits have become staples in my wardrobe. Working directly with the Andie team to create meaningful swim pieces influenced by my penchant for vintage fashion, while keeping in mind women at every stage of their lives, was an inspiring and fulfilling experience,” Moore said.

“Demi Moore has captivated millions throughout her paramount career. With undeniable style and an impressive eye for detail, we felt she was the perfect match for Andie. Moore was a part of every step of the design process, from sketches and silhouettes to fabric selection and finalising the finishing touches. We are so excited to partner with such an influential fashion icon on this very special collection and can’t wait to share it with women everywhere,” Michelle Copelman, vice president of brand and design at Andie, said.

Fibre2Fashion News Desk (GK)