America’s Harley-Davidson launches new collection with Jason Momoa

Released as part of Harley-Davidson’s H-D Collections, a grouping of unique lifestyle apparel lines, On The Roam is dedicated to those who seek the untamed thrill of adventure and embrace the open road, empowering individuals to craft their own stories.

The On The Roam collection combines ruggedness with Momoa’s signature aesthetic, resulting in a range of styles that are effortlessly wearable and exude a perfectly broken-in feel. From durable outerwear to timeless tees and shirts, each style from the collection is designed to endure the demands of the road.

Harley-Davidson has collaborated with actor and entrepreneur Jason Momoa to launch the On The Roam x Harley-Davidson lifestyle collection.
Inspired by Momoa’s admiration for the brand’s values of freedom and authenticity, the collection embodies ruggedness and Momoa’s unique aesthetic.
It includes durable outerwear, graphic tees, shirts and workwear-inspired pieces.

The collection features easy-to-wear pieces that reflect the commitment to quality and craftsmanship that both Harley-Davidson and Jason Momoa embody. Key highlights include the workwear-inspired cargo pant, graphic tees and tanks, and a leather pullover. The inclusion of H-D’s historical roots is represented within the designs like the Crescent Harley Hoodie which features graphics reminiscent of Harley-Davidson’s 1930s racing apparel and The Knucklehead Hoodie that is inspired by the legendary circa ’36 Knucklehead engine, Momoa’s favourite Harley-Davidson engine.

“The On The Roam collection was born out of my love for Harley-Davidson,” said  Momoa. “In this collection, we honour 120 years of Harley-Davidson, embracing the adventure, empowering us to write our own story- the freedom to wander in the wild and live in the moments.”

With  Momoa as the creative force behind the campaign, and actively involved in the design process, the On The Roam collection exudes an authentic and adventurous spirit. Drawing inspiration from Harley-Davidson’s rich heritage and telling a personal story of independence, individuality, and the pursuit of unforgettable experiences.

Fibre2Fashion News Desk (RR)