Africa needs policy boost to lead global fashion: UNESCO

There is an emerging trend for Made-in-Africa fashion, especially among the youth, who constitute 50 per cent of the population, and the burgeoning middle class, making up over 35 per cent. Coupled with rapid digital sector growth, Africa has the right ingredients for fostering young talent and facilitating intra-African trade, according to a UNESCO report titled ‘The Fashion Sector in Africa: Trends, Challenges and Opportunities for Growth’.

Africa is set to become a fashion leader due to its abundant raw materials and growing middle-class populations.
A report pointed that 37 out of 54 African countries produce cotton amidst a rising trend for Made-in-Africa fashion.
Challenges such as strengthening legal protections for designers and setting environmental standards need to be addressed.

The report also points out that Africa hosts 32 Fashion Weeks annually and anticipates a 42 per cent increase in demand for African haute couture over the next decade. However, several challenges need addressing for the continent to realise its fashion potential fully.

Firstly, legal protections for designers and professionals should be strengthened, particularly concerning intellectual property rights and working conditions. Secondly, investment in small and medium-sized enterprises, which comprise 90 per cent of Africa’s fashion businesses, is crucial. Thirdly, setting environmental standards is a must, especially given the fashion industry’s polluting nature. Lastly, UNESCO emphasises the need for formal training and the transfer of traditional skills to younger generations.

By addressing these challenges, Africa could emerge as a fashion powerhouse, capitalising on its rich heritage and untapped potential, the report concluded.

Fibre2Fashion News Desk (NB)