As a CEO, you’ve spent countless hours crafting a solid strategy for growth, yet the results never seem to align with your vision. Colleagues complain about execution failures, but here’s the truth: the strategy-to-execution gap isn’t just an operational or delivery problem—it’s built into your organization’s structure. Only you can fix it.
You’ve followed all the advice, read the books, and listened to consultants, yet you’re still stuck. Why? Because you’ve unintentionally created and reinforced the very gap you’re trying to close—and in reality, there’s more than one gap.
Why Focusing on Execution Alone Won’t Get You There
Most organizations try to close the strategy-to-execution gap by focusing on execution because that’s where the problems seem to show up. They improve project management processes, train staff, and roll out new tools. But by the time you’re noticing execution problems, it’s already too late—you can’t fix a broken foundation by reinforcing the walls.
Many organizations jumped on the Agile Transformation bandwagon, hoping it would be the answer to their problems. However, most quickly discovered that Agile alone didn’t solve the real issue—evidenced by the wave of layoffs when the promised benefits never materialized. Agile wasn’t designed to fix the root cause because it’s not about the implementation method; it’s about setting projects up for success from the beginning.
The real issue? Strategy and execution are often treated as separate silos within the organization. You hand over a well-thought-out strategy to your delivery teams, expecting them to bring it to life. But without alignment from the start, things quickly fall apart—especially when the executives who defined the strategy are nowhere to be found to guide the delivery teams. Projects are delayed, budgets are blown, and critical features that would drive business value are missed.
This isn’t just about execution issues—it’s about how the entire strategy lifecycle is managed. The way your organization operates is reinforcing the gap.
Start at the Start: Reshape Your Approach
To close the gap once and for all, you need to rethink how strategy and execution flow through your organization and address each of the gaps your current operating model is designed to reinforce. It’s not enough to improve processes on the back end. You need to reshape your leadership approach and align every part of your organization—people, processes, budgets, and metrics—around the same business goals from idea through realization.
Let me explain what’s really happening. Most organizations treat strategy and execution as two distinct phases, separated by a gap that must be closed. In reality, there are three phases to the strategy lifecycle—definition, execution, and realization—and all of them need your attention and organizational alignment to ensure success.
- Strategy Definition – where you define what the organization is trying to achieve.
- Strategy Execution – where your teams take that strategy and try to make it happen.
- Strategy Realization – where you measure whether the strategy delivered its intended outcomes.
This sounds logical, but the problem arises when these phases become disconnected. The strategy gets defined, but by the time it’s handed over to the delivery teams, there’s a lack of clarity around the actual business goals. The executives who crafted the strategy are off to their next hundred meetings, leaving delivery teams to guess what success looks like. Project managers are trained to focus on timelines and budgets, rather than ensuring the work is delivering real value. Executives assume missed targets are execution issues, but in reality, the problem started much earlier—the projects weren’t set up for success from the beginning.
What’s Widening the Gaps
The way you prioritize, resource, and communicate projects is key. When my company is called in to fix project delivery issues, we often find that all projects are treated with equal priority. Resources are spread too thin across multiple initiatives, slowing progress across the entire project portfolio.
Projects are delayed, budgets are blown, and critical features that would drive business value are missed. The business expects progress, but delivery teams are left scrambling, constantly switching tasks, and rarely moving the needle on what matters most. Busy is getting in the way of productive.
This isn’t a resource management issue—it’s a prioritization problem. Your leadership team is trying to fit ten pounds of projects into a five-pound bag. By attempting to do everything at once, nothing gets done well or fast. It’s not about having more resources; it’s about ensuring that the right work is prioritized and only started when the necessary resources are available to drive real business value. Your delivery teams might not even realize this, and even if they do, they don’t feel empowered to do anything about it.
The CEO’s Role in Closing the Gap
You are in the unique position to reshape how your organization approaches strategy delivery. You need to stop looking at execution as a downstream problem and instead focus on setting the entire strategy lifecycle up for success from the start. Here’s how:
- Align Your People to Your Vision
Your teams need to understand the “why” behind every project. It’s not enough to have a strategy that exists only at the executive level and gets handed off. In fact, 95% of the typical workforce doesn’t even know or understand their company’s strategy. This disconnect is where many execution failures begin. You need to align everyone involved in execution with the business outcomes from the very start. Bridge the communication gap between your strategy teams and your delivery teams so that every project is moving the organization toward the same business goals. - Prioritize for Maximum Impact
When everything is important, nothing is important. Yet, many executives treat all initiatives with equal priority, so teams have no choice but to make day-to-day decisions on where to focus. Unsure how the work they are doing is aligned with the broader business goals, they often end up spreading resources too thin and progress stalls across the board. Instead, focus on fewer, higher-value projects, ensuring they have the resources needed to deliver results. This will require saying “no” to some initiatives, even if they seem important.Struggling to say no? Try the technique I teach in our IMPACT Accelerator Mastermind: the “Yes, and…” approach. Yes, we can do this—and here’s what it will take, and when it will make sense. It’s not a hard “no”; it’s just “later.”
- Measure Results Not Progress
Stop obsessing over timelines and budgets. Yes, they’re important, but they aren’t the true measure of success. The real question is: Are your projects delivering the business outcomes they were intended to create? Measure success by how well your organization is moving the needle on its strategic goals, not just by whether projects are “on time, on budget.” Teach your delivery teams to provide data that shows progress toward strategic goals, not just timelines and budgets. The questions you ask—and the way your people are trained—may be reinforcing metrics that don’t align with the results your strategy needs to achieve. - Shift Your People’s Thinking from Outputs to Outcomes
Your delivery teams need to stop focusing on perfecting processes and start driving business value. The goal isn’t just to follow a process—it’s to deliver real, measurable results that align with the company’s strategy. Too much process can slow things down, while too little leads to chaos. They need to create just enough process to accelerate strategy delivery. Teach your teams that what you value isn’t how busy they appear, but how effectively they are moving the needle toward strategic outcomes. As CEO, you set the tone and can embed this mindset across the organization.
The Path to Closing the Gap
There’s more than one gap to close if you want to realize your strategy with the highest possible return on investment, and fast. If you keep following the typical advice, you’ll keep getting the typical results and the typical results won’t get you very far. To change the game, you need to set your projects up for success right from the start—and when you do, you’ll see a ripple effect in how strategy is delivered.
Closing these gaps requires deliberate, intentional action from the top down. As the CEO, you’re in the best position to create the alignment that’s been missing. By reshaping how your organization defines, prioritizes, and delivers on strategy, you can finally close the gap and drive real business results.
Align your organization to deliver on your strategic goals. When strategy and execution flow as one continuous process, from definition through realization, you’ll unlock the true power of your organization’s impact.
Written by Laura Barnard.
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