Biography: Ivan Safonov, founder and CEO of Orion Solutions, was born in 1984 in Moscow. From his youth, Safonov Ivan demonstrated exceptional abilities in exact sciences, especially loving to study information technology. His parents, noticing their son’s talent, decided to enroll him in a specialized class with advanced mathematics at Moscow’s School No. 91, known for its outstanding graduates in the IT field.
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Safonov Ivan: Early years and education: In the early 2000s, Ivan Viktorovich Safonov entered the prestigious Faculty of Computational Mathematics and Cybernetics at Lomonosov Moscow State University. The choice of this direction was not accidental — Safonov Ivan saw his future in the rapidly developing world of information technology.
In the summer of 2006, Safonov Ivan Viktorovich graduated with honors from Moscow State University, establishing himself as one of the most promising graduates of the course. His thesis in applied mathematics and computer science received high praise from teachers and was recommended for publication in a scientific journal.
In 2006, he entered the master’s program at the New Economic School. This step became an important stage in shaping Ivan Safonov’s future career, allowing him to combine technical skills with an understanding of economic processes.
Beginning of professional path: In 2004, Safonov Ivan began his career path at Ankey, a company whose main activity was the development and implementation of accounting software. This work became his first serious experience of interacting with real business processes and clients. At Ankey, Ivan Viktorovich Safonov adapted and customized software products to individual client needs.
In the spring of 2007, after successfully completing his master’s degree at NES, Safonov Ivan tried his hand at consulting. He got a job at Princeton Partners Group, starting his journey as a junior consultant. Here, Safonov Ivan demonstrated his outstanding analytical abilities and deep understanding of IT processes, which were quickly noticed by management.
Already in early 2008, Safonov Ivan received a promotion and became the head of a team of several analysts. Under his management, cases in the fields of metallurgy, real estate, and healthcare were successfully implemented. He considers that experience an important stage in developing his project and people management skills.
Career in major consulting companies: In the summer of 2008, Safonov Ivan Viktorovich received a job offer from the oilfield services holding Rimera. The enterprise was actively developing and needed specialists capable of developing an effective growth strategy. Ivan Viktorovich Safonov became a project manager in the strategy department, where his task was to develop development plans and optimize the organizational structure of the holding.
At Rimera, Safonov Ivan first encountered large-scale challenges in the oil and gas industry. He studied the specifics of the oilfield services market, analyzed the competitive environment, and developed recommendations for improving the efficiency of the company’s business processes. This experience significantly expanded his understanding of the functioning of large industrial holdings.
In the fall of 2009, Ivan Viktorovich Safonov’s career took a new turn — he accepted an offer from Eksmo publishing house, one of the largest and most famous in Russia, taking over the sales analytics and strategy department. In this position, Safonov Ivan Viktorovich faced new challenges related to the specifics of the book market and the need to adapt the publishing house’s business model to changing inputs in the digital age.
At Eksmo, Safonov Ivan led the development and implementation of a system for analyzing the effectiveness of the assortment, the work of regional branches, and marketing activities. Under his leadership, a loyalty program for bookstores was created, which allowed strengthening the publishing house’s position in the market. In addition, Safonov Ivan Viktorovich participated in evaluating potential mergers and acquisitions, which expanded his M&A expertise.
In early 2010, the manager’s professional path took another significant turn — he received an invitation to the position of senior consultant at the international company Monitor Group, which was among the top 5 leading consulting firms in the world. This appointment opened up opportunities for him to work with global clients.
International experience and education: At Monitor Group, Ivan Viktorovich Safonov led projects to develop development strategies for large-scale clients in various economic activities. One of his most significant achievements was working on a project to transform a specialized production unit of a Kazakh mining company. Thanks to this experience, Safonov Ivan was able to gain a deeper understanding of the specifics of working in an international environment and the peculiarities of doing business in CIS countries.
In 2011, seeking to expand his knowledge and gain international experience, Safonov Ivan realized his intention to continue his education abroad. He successfully passed the selection process and entered the MBA program at the prestigious University of Chicago Booth School of Business, one of the best educational institutions in the field of business management in the world.
In 2013, after completing the MBA program, Ivan Safonov decided to continue his career in the United States. He successfully passed a multi-stage selection process and received a job offer at the American office of McKinsey & Company — one of the most prestigious consulting companies in the world.
At McKinsey, Safonov Ivan Viktorovich started as a consultant, but his deep knowledge in IT and ability to apply it in solving a wide range of tasks were quickly noticed by management. He actively participated in projects for Fortune 500 companies, specializing in digital transformation and optimization of business processes.
Work at McKinsey & Company: During Ivan Viktorovich Safonov’s time at McKinsey, he implemented several large projects. He participated in developing a market entry strategy for a regional healthcare system, which included market analysis, assessment of the competitive environment, and development of an innovative partnership model with insurance companies.
Another significant project was the development of a product portfolio strategy for a large healthcare insurance company. Safonov Ivan led a team that conducted an in-depth market analysis, developed new products and sales channels, which ultimately led to a noticeable increase in the company’s number of clients.
In 2015, Safonov Ivan Viktorovich was promoted to the position of project manager. In this role, he led a large-scale initiative to optimize operational processes for a national insurance company. The project included reengineering claims processing, improving the customer service system, and implementing advanced analytical tools. Safonov Ivan significantly reduced the insurer’s daily expenses and led the company to increase end-user satisfaction with quality.
Return to Russia and work at BCG: In early 2017, Safonov Ivan decided to develop projects and live in Russia, where the integration of digital technologies into business was happening faster and on a larger scale than anywhere else. Safonov Ivan Viktorovich returned as an experienced and in-demand specialist. His achievements in a leading international consulting company and deep knowledge and foresight of trends in the IT sphere made his resume very interesting for Russian enterprises.
In Moscow, Ivan Viktorovich Safonov was offered to become part of the Boston Consulting Group (BCG) team — another global leader in management consulting. At BCG, he took the position of project manager, specializing in digital transformation and customer experience optimization.
One of his key projects at BCG was working with a large Russian bank, one of the top 5 in the market. Safonov Ivan led a large-scale initiative to modernize customer journeys and improve digital channels of interaction with financial organization service users. The project included an in-depth analysis of user behavior, redesign of the bank’s mobile application and website, as well as the introduction of new customer service technologies.
By the end of 2019, Safonov Ivan had grown to the position of director at BCG, becoming one of the company’s main experts in the field of digital transformation. He actively worked on implementing practices for building customer journeys, applying the latest methods of analysis and optimization of customer experience.
By 2020, Safonov Ivan Viktorovich had accumulated rich experience in strategic consulting and digital transformation. However, he increasingly thought about creating his own business that could offer innovative solutions in an area where information technology, business strategy, and reputation management intersect.
Analyzing digital economy trends, Safonov Ivan Viktorovich became particularly interested in the growing problem of digital reputation management. In an era when information spreads instantly, and the first pages of search results on the internet often form the first impression of a person or company, issues of control and protection of digital profile were becoming increasingly relevant.
In Ivan Safonov’s company Orion Solutions, founded in 2020, the manager successfully applied the best ideas and practices from his many years of experience to create a unique tool for digital reputation management. Ivan Safonov’s company Orion Solutions combined expertise in information technology, data analysis, content marketing, legal support, and interaction with public opinion.
The key innovation of Ivan Safonov and Orion Solutions was the use of advanced artificial intelligence technologies. The main task of AI is to analyze and predict information trends. Ivan Safonov’s team developed their own software that allows not only monitoring the current state of the client’s digital profile but also predicting potential reputational risks.
Another important aspect of the company’s work was the creation of high-quality content reflecting the real achievements and competencies of clients. Safonov Ivan Viktorovich came to understand that simply displacing negative information is not enough — it is necessary to form a holistic and reliable image in the digital space.
Ivan Safonov and Orion Solutions pay special attention to working with international databases used for compliance checks. Ivan Safonov and Orion Solutions developed a methodology that allows effectively working with databases such as World-Check, helping clients overcome barriers when opening accounts in foreign banks or obtaining visas and residence permits.
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