![Key Metrics for Social Media Marketing [Infographic]](https://www.socialmediatoday.com/imgproxy/nP1lliSbrTbUmhFV6RdAz9qJZFvsstq3IG6orLUMMls/g:ce/rs:fit:770:435/bG9jYWw6Ly8vZGl2ZWltYWdlL3NvY2lhbF9tZWRpYV9yb2lfaW5vZ3JhcGhpYzIucG5n.webp "Key Metrics for Social Media Marketing [Infographic]")
Altria Group Inc. has decided to compete with Juul Labs Inc., distancing itself from a vaping upstart in which it invested nearly $13 billion and which now faces a potential ban of its e-cigarettes in the U.S.
The decision gives the Marlboro maker the flexibility to acquire another e-cigarette brand or develop its own new vaping products. It also gives Juul the freedom to sell itself—or a significant stake—to one of Altria’s competitors. Altria is still Juul’s largest investor with a 35% stake.
