![Key Metrics for Social Media Marketing [Infographic]](https://www.socialmediatoday.com/imgproxy/nP1lliSbrTbUmhFV6RdAz9qJZFvsstq3IG6orLUMMls/g:ce/rs:fit:770:435/bG9jYWw6Ly8vZGl2ZWltYWdlL3NvY2lhbF9tZWRpYV9yb2lfaW5vZ3JhcGhpYzIucG5n.webp "Key Metrics for Social Media Marketing [Infographic]")
(This is CNBC Pro’s live coverage of Monday’s analyst calls and Wall Street chatter. Please refresh every 20-30 minutes to view the latest posts.) A streaming giant and a chipmaker winner were in focus Monday as part of the early analyst chatter. Oppenheimer increased its price target on Netflix, calling for upside of nearly 20%. Bernstein, meanwhile, reiterated an outperform rating on Taiwan Semiconductor, noting that margins will fare better than the Street expects going forward. Check out the latest calls and chatter below. All times ET. 5:44 a.m.: Netflix shares could gain nearly 20% from here, according to Oppenheimer Oppenheimer is more bullish on Netflix , citing the streaming giant’s ability to grow its long-term subscriber base. Analyst Jason Helfstein reiterated his outperform rating and raised his price target on shares by $110 to $725, which suggests roughly 19.9% potential upside from Friday’s close. Shares of Netflix have jumped more than 24% this year. NFLX YTD mountain NFLX year to date “We believe NFLX’s initiatives such as password sharing rules, advertising and optimizing subscriber plan choices will drive subscriber growth and average revenue per membership (ARM), therefore leading to higher revenue,” Helfstein wrote in a Sunday note. “We believe NFLX’s dominance will continue, given its clear advantage in producing high-engagement content and monetizing that content more effectively than peers.” The analyst estimated a high likelihood of subscriber additions beating Wall Street’s estimates in the future, given forecasts assume a major slowdown in paid sharing and ad-tier subscriptions. Helfstein sees subscribers being 17 million higher than the consensus over the next three years as competition in streaming eases with other streaming platforms prioritizing profitability — while Netflix acquires more content and retains its dominant market share in U.S. television viewership. — Pia Singh 5:44 a.m.: Bernstein sticking by Taiwan Semiconductor Taiwan Semiconductor shares are off to a strong start for the year, and Bernstein expects them to continue doing well. Analyst Mark Li reiterated his outperform rating on the stock, calling for stronger gross margins, especially in the second half of the year. “While many worry about 2H24 margins, we expect an HoH improvement. Our 2025 & 2026 gross margin (GM) forecast is also above consensus,” Li wrote. “Many now expect TSMC’s GM to dip HoH and they attribute the 3-4% drag from 3nm and 1-2% drag for capacity sharing between 5nm & 3nm. We agree the 1-2% drag is incremental from 1H24 to 2H24, but in the 2Q23 earnings call (link) TSMC guided 4Q23 also had 3-4% drag from 3nm too.” “We agree TSMC may not enjoy much operating leverage from depreciation, as TSMC guided its 2024 depreciation will be up close to 30% YoY, slightly faster the growth of low- to mid-20s% in revenue this year. However labor cost certainly won’t rise as fast as revenue. … Hence instead of a dip, we project TSMC’s GM to rise to 53.5-54.6% in 2H24.” U.S.-listed shares of Taiwan Semiconductor are up a whopping 40.7% year to date. The firm raised its price target on them to $150 from $125, implying upside of just 2%. However, it also increased its forecast on Taiwan-listed shares, calling for a 15% increase over the next 12 months. — Fred Imbert
