The Duct Tape Marketing Podcast with Bruce Clay
In this episode of the Duct Tape Marketing Podcast, I interviewed Bruce Clay, widely regarded as the “Father of SEO.” With a career spanning nearly three decades, Bruce has witnessed every major shift in search engine optimization—from the early days of simple keyword ranking to today’s AI-driven landscape.
During our conversation, Bruce shared powerful insights into how Google ranking, AI-generated content, and SEO strategy are evolving in 2025. We discussed the impact of search engine algorithms, the role of content marketing, and why businesses must rethink their approach to website optimization and organic traffic.
SEO is changing fast, and Bruce Clay’s insights highlight why businesses must adapt or risk being left behind. Whether you’re an SEO consultant, marketer, or business owner, focusing on SEO strategy, usability, and high-quality content will be critical in 2025.
Chapters:
- [00:09] Introducing Bruce Clay
- [00:53] SEO in 1996
- [04:47] The Growing Importance of SEO
- [11:19] How to Create Quality Content for SEO
- [14:50] Is Zero-Click the End of SEO?
- [18:59] Guest Podcasting Can Help SEO
More About Bruce Clay:
Check out Bruce Clay’s Website
Connect with Bruce Clay on LinkedIn
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