UK-based luxury brand Burberry has partnered with a 3D and augmented reality (AR) company, Vertebrae, to produce new AR assets of the Lola bag, allowing customers to virtually place a true-to-scale model of the signature bag within their environment.
Users can scan their surroundings with their smartphone to generate the 3D bag which they can position in various live scenarios – whether on a table next to other personal items to understand the size of the product, or against their ensemble simulating the in-store experience.
The AR viewer also enables customers to explore details and craftsmanship of the bag before purchase. With a full 360 degree view of the product, features – such as interior pockets – can be discovered virtually by opening the bag and exploring inside.
The UK-based luxury brand, Burberry, recently partnered with a 3D and augmented reality (AR) company, Vertebrae, to produce new AR assets of the Lola bag, allowing customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their smartphone to generate the 3D bag.
Vertebrae, a Snap company, allows multiple variations of the bag to come to life. Vertebrae uses its 3D capture systems, from photogrammetry to laser scanning, to produce virtual replicas of products that echo the same level of quality as physical items.
The Lola AR viewer will be available across 60 Lola product pages worldwide. To use the tool, users can search for the Lola bag on the brand’s site.
Burberry has previously experimented with technologies such as AR to personalise luxury experiences. To celebrate the launch of its outerwear campaign in October 2021, Burberry launched a series of pop-ups allowing customers to immerse themselves in the campaign by scanning a QR code unlocking an exclusive AR Instagram filter.
More recently, Burberry launched an immersive experience inspired by the brand’s spring/summer 2022 collection at its flagship on Rodeo Drive, Beverly Hills. As part of the store takeover, the exterior facade of the building was enveloped in a kaleidoscopic abstract print, animated via an Instagram filter.
Fibre2Fashion News Desk (HO)
