Threads Adds Simplified Fediverse Connection Options

Threads is making it easier for people to activate fediverse sharing, with a new, streamlined connection process that enables users to switch on fediverse linkage in-stream.

The new option, activated via this URL (on the web), will enable users to link through to a simple activation option for fediverse sharing, which includes an overview of the process and an option to switch it on then and there.

As you can see in this example, the new, simplified prompt will enable users to encourage fediverse connection with a simple prompt, which could get more Threads users to sign-up to the option.

Once activated, that will mean that your Threads posts are then connected to your presence on other social platforms that are powered by ActivityPub, including Mastodon, which also facilitates cross-posting.

Though whether that will see broader adoption of the fediverse as a concept remains to be seen.

For the most part, social media users have shown, over time, that convenience is king, and that all most people really want is a simplified way to log on, find relevant content, and post themselves. The concept of decentralized social media, which puts more power in the hands of users, makes sense to some degree, in enabling users to have more input into what’s shown to them in such apps, what moderation rules are in place, etc. But linking into such is complex, and requires a level of technical knowledge.

Fediverse admins are working to address this, by making it easier for users to sign up to different servers, with different rules, and to leave and join another server if they choose. But it still seems like a lot more work than more people are willing to put in to interact within social apps, with more admin involved in customizing your experience, and learning about the varying connection options.

I suspect that most people will simply never go for that, but still, as an option, it’s an interesting experiment in variable management of social media experiences, and it could lead to new revelations about what people prefer, and how bigger social apps should be managed.

Which is also why Threads is looking to play into this. Threads’ parent company Meta is largely the reason that the fediverse exists, as it was built by developers seeking an alternative to the rules and processes put in place by the major social apps. So Meta itself is not entirely welcome by fediverse admins, but Threads’ fediverse connection enables Meta to keep a finger in the decentralized social pie, where it can both learn and keep in touch with any developments.

I doubt that it’s going to become a big element of Meta’s broader domination plans, but again, it does provide some interesting perspective, and potential notes on the evolution of social apps.   

As per TechCrunch, the Threads team showcased the new fediverse connection option at FediForum, an online “unconference” for those building the fediverse experience.