So now, if you’re creating a newsletter within the app, you can use that as a broader lead gen tool, providing more ways to both expand your reach, and generate more info for your future outreach.
The extension of that, of course, would be sponsoring newsletters that already exist, and connecting with a broader audience by partnering with popular creators in the app to enhance your brand presence.
And that’s also coming soon.
As explained by LinkedIn:
“Only newsletter articles authored by a company and part of an organic Company Page post can be sponsored. Member-authored newsletter articles can’t be sponsored but this capability will be available in a future release.”
LinkedIn says that sponsored newsletters will be available in brand awareness and engagement campaigns, and can be created via the “Content Library” in Campaign Manager. Sponsored newsletters can also be boosted to maximize reach.
It could be a valuable consideration, especially given that LinkedIn’s seen a 47% increase in engagement with newsletters in the app over the past year. There are now more than 184,000 newsletters being published in the app, which also means that a lot of LinkedIn users are interested in receiving periodic updates from people and pages in the app.
Which could spell opportunity.
LinkedIn says that it’s rolling out sponsored newsletter articles over time, so if you don’t have access to the option yet, it’s coming soon.
You can learn more about how to set up a sponsored newsletter campaign here.
