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The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New York Times, The Wall Street Journal, NPR, Fast Company, and Bloomberg. She is also the author of “You Can’t Market Manure at Lunchtime and Other Lessons from the Food Industry for Creating a More Sustainable Company.” Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies.
Key Takeaways
Questions I ask Maisie Ganzler:
[00:53] How would you describe a more sustainable company?
[02:43] Tell us the case study in the book about the profit-environment complexities involving a pig farm
[05:37] What role does a person’s personal passion play in the success of a sustainability plan?
[07:19] How does a business partner with recognized climate & sustainability organizations as opposed to being enemies?
[10:02] How exactly can you build that bridge between profit and sustainability, especially with companies where share price is very crucial?
[11:25] What is a Circle of Responsibility Matrix?
[13:04] Tell us about the ‘Better Chicken Commitment’ cautionary tale you write about in the book?
[15:23] What makes students and younger generations a great source of feedback when it comes to sustainability?
[17:29] What is the importance of having sustainability as part of the organizational mission as opposed to a one off action?
[18:30] Is there some place that you would invite people to find about your work, connect with you and pick up a copy of profit first for creatives?
More About Maisie Ganzler:
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Connect with John Jantsch on LinkedIn
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