AI, Trust Triangles, and Colorado Pricing Strategies

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and the Co-founder of Ascendant Consulting, specializing in assisting large corporations entering new markets. With a wealth of experience, David has transitioned from a marketing career at Glaxo Smith Klein to becoming a trusted advisor for consulting firms.

Our conversation delves into the future landscape of consulting, touching on the transformative role of AI, the crucial aspect of building trust, and the innovative pricing strategy known as Colorado Pricing.

Key Takeaways

explored the transformative impact of Artificial Intelligence on consulting, delved into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing strategy. From understanding the dynamic landscape reshaped by AI to gaining insights into client trust-building strategies and implementing unique pricing models, this episode provides a roadmap for future-proofing your consulting career. Join us for a deep dive into the intersection of AI, trust-building, and groundbreaking pricing models that are shaping the future of the consulting industry.

Questions I ask David Fields:

[01:37] What is it that you bring as a consultant, do you feel you have a unique point of view?

[03:34] What 3 things do consultants do to obtain the clients they need?

[05:18] Do you believe it’s hard for people getting started not to say yes to every opportunity that comes their way?

[07:04] How do you sell a solution to somebody who isn’t aware of the problem?

[08:37] Do you believe that every consultant needs a framework?

[09:50] Project versus Retainers, what are your thoughts on that?

[11:45] Explain Colorado Pricing

[13:00] How do you develop a high level of trust with your client, early on?

[14:43] How do you see AI changing the Consulting Industry?

[19:30] Where can people connect with you and grab a copy of your book?

More About David Fields:

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