Used By Usher & More – Billboard

KOMI, a creator commerce tool used by Lizzo and Elton John, said on Tuesday (July 18) that it raised $12 million from a group of investors including venture capital firms RTP and Third Prime, as well as Sony Music and Live Nation.

In addition to the $5 million in seed funding KOMI says it raised in December, the content startup has raised a total of $17 million. Other high-profile users include Gwen Stefani, Usher, Matthew McConaughey, Jessica Alba, Dwayne Wade and the San Francisco 49ers.

KOMI creates landing pages that musicians, athletes and celebrities can use to link to websites where fans can buy concert tickets, merchandise or stream videos or music. With the funding it has raised, the company plans to expand its offering to include on-site checkout for fans buying merch as well as analytics tools for better marketing. It will also use the funding to hire employees in the United States focused on marketing and creator partnerships.

CEO Lewis Crosbie says he co-founded KOMI to provide users with a “digital infrastructure” to grow their direct-to-consumer businesses.

“The creator economy is on track to grow to $480 billion by 2027, proving creators have huge commercial potential given the trust and distribution they have garnered from their fans,” Crosbie said in a statement. “KOMI is focused on building … [tools] important for creators to reach their commercial potential.”

Other investors who participated in this and previous funding rounds include Laffitte Management Group, Red Light Music, Antler and E& Capital.

KOMI says its tools have been used to reach more than 2 billion fans.