US’ Nitches joins hands with Voodo Fe for new apparel & NFT collection

The limited-edition streetwear will be sold on the company’s online store.

Nitches, an American brand that blends high-tech with high-end fashion to create clothing and NFTs, recently announced a collaboration with multimedia artist Voodo Fe. Along with an apparel collection, Nitches will also create unique NFTs (non-fungible tokens) of the clothing items for digital use in the metaverse. The collection will be sold online.

All of the merchandise will include Nitches’ owner verification system (OVS), which proves the authenticity of its luxury clothing and NFTs. To verify ownership, Nitches sews a unique QR code onto every item it manufactures. Buyers then scan these codes to register their products on the OVS mobile App.

“We are beyond excited to work with the ingenious Voodo Fé, who is constantly redefining the world of art. His incredible story and mantra ‘Different, Defiant, Free’ resonates with a large and diverse audience that simply can’t get enough of his work,” said John Morgan, Nitches’ CEO.

“We are taking out all the stops to design a collection as impressive as Miles Davis, whether it’s embedding music into the clothing or NFT-based animated images. The clothing will be so exceptional and evocative, they will become collectables for his most dedicated fans,” said Voodo Fé, artist and collection designer.

Nitches works one-on-one with celebrities and influencers to deliver select, superior quality products. Voodo Fé has worked with well-known brands like Calvin Klein, DKNY, NFL, and NBA. His clients include Miles Davis, Black Star (Talib Kweli & Mos Def) and Lion Order by Rohan Marley.

Fibre2Fashion News Desk (HO)