Plumbing services are essential to many people’s everyday lives, yet it can be challenging to stand out and gain new customers. That’s why digital marketing is an excellent way for plumbing businesses to market their services and reach potential customers.
We spoke with digital marketing expert Clint L. Sanchez with BlakSheep Creative on the best practices for plumbing businesses regarding digital marketing.
Clint is the owner and plumbing marketing expert at BlakSheep Creative, a Denham Springs, Louisiana-based digital marketing and advertising agency. He recommends using online resources such as social media, search engine optimization (SEO), pay-per-click (PPC) ads, and email campaigns to reach potential customers.
Content Creation
According to Sanchez, the most important thing plumbing businesses can do is create content specifically designed for their target audience.
“When someone searches online looking for a plumber, they’re likely looking for advice or solutions to their problem,” said Sanchez. “Creating helpful, educational content will help establish your business as an authority in the plumbing industry and will draw potential customers to your website.”
“We once had a client argue with us that, by telling people how to do simple tasks like unclogging a toilet or fixing a leaky faucet, they were giving away ‘free plumbing service’,” he said. “But we explained to them that by gaining their trust as a knowledgeable and helpful source of information, people would be more likely to hire them for the more complex jobs.”
Sanchez recommends creating content such as blog posts, infographics, videos, and podcasts that offer helpful advice or insight into the plumbing industry. “You’ll want to make sure you optimize your content for search engines by using relevant keywords throughout,” he said. “This will help ensure that more people find your website when searching for plumbing services in your area.”
Sanchez also recommends offering discounts or other incentives for customers who subscribe to your website or follow you on social media. This will help keep your plumbing business top-of-mind with potential customers.
By utilizing digital marketing, plumbing businesses can reach more potential customers and grow their business. With the right strategies in place, they can create an online presence that will help them stand out from their competitors and provide valuable services to their customers.
Social Media
Regarding social media, Clint recommends that plumbing businesses focus on platforms that best suit their target customer base. For example, if a plumbing business primarily serves residential customers, platforms such as Facebook, Instagram, and Twitter are great for engaging directly with people in the local community.
“If you’re a residential-only plumbing business, the best social media platform for you is probably Facebook,” Clint says. “It’s a great place to build relationships with potential customers, and it’s easy to track how well your posts are doing by seeing how many people have liked or shared them.”
Sanchez advises plumbing contractors to use their time wisely regarding social media. “You don’t want to spend too much time on any platform,” he says. “The key is finding the right balance between being present and engaging your followers while keeping track of what works best for you.”
Search Engine Optimization (SEO)
SEO is also important for plumbing businesses. SEO involves optimizing your website so that it appears higher on search engine results pages when potential customers type keywords relevant to your services into a search engine.
“SEO involves the use of keywords and phrases that relate to your business,” Clint explains. “For a plumbing business, this could include things like ‘plumbing services,’ ‘drain cleaning,’ or ‘water heater repair.’ The more relevant your content is to those terms, the better.”
Although anyone can do SEO, Sanchez advises leaving it to the professionals. “SEO can be complicated, and if it’s done incorrectly, it could have a negative impact on your website,” he says. “It’s always changing, so it’s best to have an expert who knows the ins and outs of SEO.”
Pay-Per-Click (PPC) Ads
Clint also recommends plumbing businesses consider PPC ads, which are cost-per-click advertising campaigns that appear at the top of search engine results pages. These ads can be effective in reaching potential customers due to the high visibility of being at the top of search engine results pages.
“PPC ads are great because you only pay when someone clicks on your ad,” Clint says. “This makes it one of the most cost-effective ways for plumbing businesses to reach potential customers.”
Email Campaigns
Finally, email campaigns can be an excellent way for plumbing businesses to keep in touch with their existing customers and reach out to potential new ones.
“Email campaigns are a great way to build relationships with your customers,” Clint says. “You can send out newsletters or special offers regularly, reminding them of the services you offer and why they should continue using your business.”
Sanchez warns that if you use email marketing as part of your plumbing marketing strategy, you respect the privacy of your customers and abide by the GPDR policies.
“Email marketing should be used with care,” he said. “Make sure you’re following best practices when respecting the privacy of your customers, or you run the risk of being reported for spam. Once you get the reputation of being spammy, you’re going to have a hard time getting customers to trust you.”
Overall, Clint recommends that plumbing businesses take advantage of the many digital marketing tools available to them to increase their visibility and reach more potential customers. Plumbing businesses can create a strong online presence and attract more customers by effectively leveraging content, social media, SEO, PPC ads, and email campaigns.
With these tips in mind, plumbing businesses can succeed with their digital marketing strategies. By focusing on SEO, PPC ads, email campaigns, and social media engagement, they can reach potential customers and build relationships with them for years to come.
If you’re a plumbing contractor looking to level up your business and grow your customer base, now is the perfect time to implement these digital marketing strategies. With a little bit of planning and effort, you can be on your way to higher profits and more satisfied customers in no time!
If you need help, feel free to contact Clint and his team at BlakSheep Creative. They’ve been helping businesses succeed with their digital marketing strategies for over twenty years, and they know what it takes to get your plumbing business noticed. Visit their plumbing digital marketing services page to learn more.
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