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rime Video, one of the biggest on-demand video streaming platforms, hosted Nigeria’s biggest stars and its consumers to an immersive brand experience on August 14, where they were introduced to the platform, the titles, and what the fully loaded Prime Video experience in Nigeria looks like.
The brand held its first localized marketing campaign, and it was indeed a prime success.
The stars
The star-studded brand experience saw many A-list celebrities in attendance, including Sola Sobowale, Ramsey Noah, Rita Dominic, Richard Mofe Damijo, M.I Abaga, Funke Akindele, Adunni Ade and Femi Adebayo, among others who graced the black carpet.
The Prime Video Experience
The brand experience kicked off on the black carpet, with celebrities donning their best interpretations of the dress code for the evening, “Blue Tie”, while yielding to the paparazzi, and interacting with hosts Amanda Dara and Chuey Chu.
Guests were then led to the cocktail area where the multisensory experience began. They were introduced to the immersive themed pods, inspired by the diverse genres available on Prime Video, such as Drama, Romance, Action, Adventure, Comedy and more.
Elizabeth Pam in S.B.Youme
The A-listers enjoyed cocktails inspired by Prime Video titles such as The Summer I Turned Pretty, Reacher, and The Blood Covenant while they engaged with the pods.
The Performances
Darey Art-Alade, popular musician and entertainment entrepreneur, opened the evening with virtual assistant technology, Alexa serving as his co-host. The evening’s entertainment featured a standout performance by Prime Voices, who sang covers of some of Nigeria’s biggest hits, and a vibrant dance performance.
Prime Video titles inspired the six-course fine dining experience. Courses included ‘The 12hour Tozo Battlefield’ inspired by The Terminal List, ‘The Arsenal’ inspired by All or Nothing: Arsenal, ‘What Do Women Want In Harlem’ inspired by Harlem, ‘Butcher’ inspired by The Boys, ‘Warrrior Supper’ inspired by King of Thieves and ‘Cheese and Booze’ inspired by The Marvelous Mrs Maisel.
To close the night, the legendary Asa gave an electrifying live performance, featuring classics Bibanke, Jailer and hits from her new album Good Times, and Show Me Off.
Check out more stunning photos from the Prime Video event in Nigeria…
If you haven’t heard, now you have. Prime Video is fully loaded in Nigeria and offering payment in local currency at N2,300 a month.
Journey to the World of Prime Video and see where it takes you!
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