Rachel Gomez, Latinx Streetwear Designer, On Luxury

Across the brand’s assortment of hoodies, tees, home goods, and more, you’ll find inspiring Spanish and English mantras like “Mujeres are magic” and “Beautiful shade of brown” — the same mantras Gomez wrote to herself to navigate a particularly difficult period of her life. But while Viva La Bonita is rooted in Latinx culture, family helped plant the seed. She cites her grandmother’s strong work ethic and joy in doing what she loves as one of her biggest inspirations, and it’s she who lent Gomez the $500 needed to get her future business — her joy — off the ground. From there, it was up to her to put in the work to make her entrepreneurial dreams come true.