A Who What Wear Summer Issue wouldn’t be complete without a bumper shopping guide, so before we had even decided who our cover star would be or what trends our team would be trying IRL, we knew we’d be bringing you a primer on the cult items for 2022. Gone are the days when It items are solely dictated by a celebrity endorsement or a moment at fashion week. Now, these pieces appear to emerge from almost nowhere thanks to a brand suddenly gaining traction on Instagram or TikTok.
This list includes the big-player luxury fashion brands you might expect, such as Loewe, Chanel, Prada and Hermès. But it was, as always, very important to us that we also featured those small-but-mighty brands that are getting support from some of the biggest editors, buyers and influencers in the industry. There’s Tongoro—which was founded by Sarah Diouf, who works exclusively with artisans in Dakar, Senegal, to create magnificent gowns and jumpsuits that all play with exaggerated proportions and statement prints which are a nod to the Wodaabe tribe. Then there’s London’s new name to know, With Nothing Underneath, which has made the perfect linen shirt. But we must warn you: You just might want to own one in every colour.
We have also been mindful to pick items that feel truly special, expertly crafted or a little different and that you will treasure in your wardrobe for more than just one summer. Whether you’re buying a new bikini or a new handbag, you want to think about how these cult pieces will blend within your existing wardrobe and whether you love them because they truly appeal to your aesthetic or you’re just getting caught up in the hype.
Keep scrolling to see the 15 items that we think are worthy of all the attention they are getting this summer.
