16 Summer 2022 Cult Buys You’re About to See Everywhere

Here at Who What Wear, we constantly have our eyes out and ears pricked for the emergence of a cult item. Sometimes a piece will explode onto the scene, on a runway or even just via the latest high-street drop, and within what seems like minutes, so many of the stylish people on our feeds are sporting that exact hero piece. Sometimes it’s a slower build, spotted once, twice or three times perhaps over the beginning of a season, or it could even form its cult status over a number of years. Either way, our editor Slack channels are usually filled with discussion over these exact pieces, which ones have won us over, which are worth investing in and which will truly stand the test of time. 

And since spring is well underway, holidays are booked, and on top of that, it feels like we’re about to launch into the beginning of summer early next week (there’s a heatwave afoot if you hadn’t already heard), I thought it was the perfect time to collate the cult items we’ve been discussing most this season, all in one place. We like to help you stay as informed as possible when making your new-season purchases, after all.