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LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it achieved a 50% global rollout in beta.
By the numbers: According to LinkedIn, Accelerate:
- Cuts campaign creation time from 15 hours to 5 minutes.
- Produces 15% more efficiency in campaign creation.
- Drives 52% lower cost per action compared to classic campaigns.
How it works. Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives.
Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. As with most generative AI-based solutions, it’s reasonable to expect that, ultimately, every successful platform will have this kind of AI-powered ad delivery system, but at this stage it’s a differentiator.
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