• Fair Use Disclaimer
  • Terms and Conditions
  • Social Media Disclaimer
  • Privacy Policy
  • Medical Disclaimer
  • FTC Compliance
  • Earnings Disclaimer
  • DMCA Compliance
  • Copyright Notice
  • Anti-Spam Policy
  • Contact
    • About
InfluencerWorldDaily.com
  • Home
  • Business

    Netflix expands account sharing rules to four countries

    Here are Credit Suisse’s favorite stocks for February

    Disney Reports Narrower Streaming Loss, Drop in Disney+ Users

    Inflation is taking a toll on America’s 401ks and retirement plans

    China’s economy to grow 5% in 2023, Fitch Ratings says in upgraded forecast

    Biden Touts Economic Gains in State of the Union

  • Politics

    Mitt Romney: George Santos Should Sit Down, Shut Up, Leave Congress

    GOP Hunts For Hunter Biden’s Wangus, Finds Trump Sobbing About Chrissy Teigen ‘Pussy Ass Bitch’ Tweet Instead

    James Comer Tells DOJ No Fair, He Saw Hunter Biden’s Dick First!

    Monster Memphis Cop Texted Trophy Photos Of Tyre Nichols’s Battered Body

    Is There Any Russian Propaganda Useful Imbecile Elon Musk Won’t Fall For?

    Benny Johnson Says Biden Gonna Do Devil Stuff At SOTU Just Like Sam Smith Did Devil Stuff At Grammys

  • Marketing

    Mastering The Art Of Listening

    ChatGPT poses an existential crisis for marketers

    Why we care about loyalty marketing

    What is the Best Link Shortener for Business and Social Media in 2023?

    How to use AI and machine learning to personalize and optimize campaigns

    Master the CX trifecta: Data, content and tech

  • CEO

    Making Hybrid Work Great

    CEO Spotlight: Mike Koumartzakis, CEO of Figamegroup.com & Corporatefigame.com

    How Tech Is Tied To Operational Risk

    Why Continuous Digital Transformation is Necessary to Improve the B2B Buying Journey

    Why Accountability Is So Critical Now

    Conferma Pay appoints Jason Lalor as Chief Executive Officer

  • Fashion

    27 And Just Like That… Outfits That Rival Sex and the City

    17 Romantic Last Minute Valentine’s Day Gift Ideas For Her

    Best-Selling Products On Refinery29: January 2023

    Italy’s Prada hottest brand in The Lyst Index for Q4 2022

    How to Use a French Hair Pin: 3 Easy Steps Anyone Can Master

    Ideas Any Date, From Day To Night

  • Music

    Pink spent two weeks at wellness retreat amid health struggles – Music News

    Chrissy Teigen’s Explicit Trump Diss Gets Read During Twitter Hearing – Billboard

    Campaign launched for SXSW to pay artists more

    Jay-Z believes Beyoncé deserved to win Album of the Year at the Grammys – Music News

    Grammy Salute to Hip-Hop Special to Tape in August – Billboard

    Sharon Van Etten announces ‘Tramp’ reissue, shares unseen ‘Serpents’ video

  • Film

    'You' Season 4 Review: Joe Goldberg's Risky Reinvention Pays Off

    Comfortably Naked: Dave Franco and Alison Brie on Somebody I Used to Know | Interviews

    ‘You People’ Actor Claims the Movie’s Kiss Was Done With CGI

    10 Most Oscar-Nominated Actors Who Have Never Won

    52nd Annual Rotterdam International Film Festival Highlights | Festivals & Awards

    ‘Constantine 2’ Still Happening Despite New DC Universe

  • Television

    LPBW star Matt Roloff touches down in Arizona for Super Bowl LVII

    Tyler Perry’s The Oval on BET: cancelled or season five? – canceled + renewed TV shows

    Heather Gay’s black eye drama isn’t over as RHOSLC star teases more to come at the reunion

    2022-23 TV Show Season Ratings (week 20) – canceled + renewed TV shows

    Maryna Moroz stuns in beautiful black lace for post-workout selfie

    The Way Home: Season One Ratings – canceled + renewed TV shows

  • Books

    STEALING | Kirkus Reviews

    Book Riot’s Children’s Book Deals for February 8, 2023

    Books to Read for Fans of Dystopian Worlds

    MAKING TIME FOR STRATEGY | Kirkus Reviews

    Book Riot’s Deals of the Day for February 7, 2023

    New Mystery and Thriller Books to Read | February 7

  • Social Media

    Super Bowl Ads May Need To Evolve To Target Gen Z – That Will Include A Social Media Component

    Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long

    Mobile’s Influence on Digital Commerce Soars, Study Finds

    Reddit Releases Themed Avatars for Super Bowl LVII

    How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

    How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

    Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

  • Contact
    • About
  • Home
  • Business

    Netflix expands account sharing rules to four countries

    Here are Credit Suisse’s favorite stocks for February

    Disney Reports Narrower Streaming Loss, Drop in Disney+ Users

    Inflation is taking a toll on America’s 401ks and retirement plans

    China’s economy to grow 5% in 2023, Fitch Ratings says in upgraded forecast

    Biden Touts Economic Gains in State of the Union

  • Politics

    Mitt Romney: George Santos Should Sit Down, Shut Up, Leave Congress

    GOP Hunts For Hunter Biden’s Wangus, Finds Trump Sobbing About Chrissy Teigen ‘Pussy Ass Bitch’ Tweet Instead

    James Comer Tells DOJ No Fair, He Saw Hunter Biden’s Dick First!

    Monster Memphis Cop Texted Trophy Photos Of Tyre Nichols’s Battered Body

    Is There Any Russian Propaganda Useful Imbecile Elon Musk Won’t Fall For?

    Benny Johnson Says Biden Gonna Do Devil Stuff At SOTU Just Like Sam Smith Did Devil Stuff At Grammys

  • Marketing

    Mastering The Art Of Listening

    ChatGPT poses an existential crisis for marketers

    Why we care about loyalty marketing

    What is the Best Link Shortener for Business and Social Media in 2023?

    How to use AI and machine learning to personalize and optimize campaigns

    Master the CX trifecta: Data, content and tech

  • CEO

    Making Hybrid Work Great

    CEO Spotlight: Mike Koumartzakis, CEO of Figamegroup.com & Corporatefigame.com

    How Tech Is Tied To Operational Risk

    Why Continuous Digital Transformation is Necessary to Improve the B2B Buying Journey

    Why Accountability Is So Critical Now

    Conferma Pay appoints Jason Lalor as Chief Executive Officer

  • Fashion

    27 And Just Like That… Outfits That Rival Sex and the City

    17 Romantic Last Minute Valentine’s Day Gift Ideas For Her

    Best-Selling Products On Refinery29: January 2023

    Italy’s Prada hottest brand in The Lyst Index for Q4 2022

    How to Use a French Hair Pin: 3 Easy Steps Anyone Can Master

    Ideas Any Date, From Day To Night

  • Music

    Pink spent two weeks at wellness retreat amid health struggles – Music News

    Chrissy Teigen’s Explicit Trump Diss Gets Read During Twitter Hearing – Billboard

    Campaign launched for SXSW to pay artists more

    Jay-Z believes Beyoncé deserved to win Album of the Year at the Grammys – Music News

    Grammy Salute to Hip-Hop Special to Tape in August – Billboard

    Sharon Van Etten announces ‘Tramp’ reissue, shares unseen ‘Serpents’ video

  • Film

    'You' Season 4 Review: Joe Goldberg's Risky Reinvention Pays Off

    Comfortably Naked: Dave Franco and Alison Brie on Somebody I Used to Know | Interviews

    ‘You People’ Actor Claims the Movie’s Kiss Was Done With CGI

    10 Most Oscar-Nominated Actors Who Have Never Won

    52nd Annual Rotterdam International Film Festival Highlights | Festivals & Awards

    ‘Constantine 2’ Still Happening Despite New DC Universe

  • Television

    LPBW star Matt Roloff touches down in Arizona for Super Bowl LVII

    Tyler Perry’s The Oval on BET: cancelled or season five? – canceled + renewed TV shows

    Heather Gay’s black eye drama isn’t over as RHOSLC star teases more to come at the reunion

    2022-23 TV Show Season Ratings (week 20) – canceled + renewed TV shows

    Maryna Moroz stuns in beautiful black lace for post-workout selfie

    The Way Home: Season One Ratings – canceled + renewed TV shows

  • Books

    STEALING | Kirkus Reviews

    Book Riot’s Children’s Book Deals for February 8, 2023

    Books to Read for Fans of Dystopian Worlds

    MAKING TIME FOR STRATEGY | Kirkus Reviews

    Book Riot’s Deals of the Day for February 7, 2023

    New Mystery and Thriller Books to Read | February 7

  • Social Media

    Super Bowl Ads May Need To Evolve To Target Gen Z – That Will Include A Social Media Component

    Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long

    Mobile’s Influence on Digital Commerce Soars, Study Finds

    Reddit Releases Themed Avatars for Super Bowl LVII

    How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

    How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

    Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

  • Contact
    • About
No Result
View All Result
InfluencerWorldDaily.com
No Result
View All Result
Home Marketing

Gartner announces the 2021-22 Genius Brands

by admin
May 26, 2022
in Marketing


On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.

Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. Forty-five (3%) of the brands analyzed were awarded Genius status, the others being classed as Gifted, Average, Challenged or Feeble.

The 2021/22 Geniuses. A complete list of the Genius Brands can be found here. Among the household name brands to qualify are:

  • Auto: Ford, Mercedes-Bez, Toyota.
  • Beauty and Personal Care: L’Oréal Paris.
  • Food & Beverage: Ben & Jerry’s, Folgers, Red Bull.
  • Multi-Brand Retail: Amazon, The Home Depot, Walmart.
  • Retail Banking: Capital One, Chase Bank, Discover Bank.

Why we care. On the one hand, few surprises here. Amazon is a Genius when it comes to digital marketing? You don’t say. On the other hand, this is a reminder of how important a brand’s digital IQ is these days. A brand can wait for Gartner to come along and determine whether it’s a Genius or just Feeble, or brands can start evaluating their own IQs, benchmarking them against their competitors, even using less robust analytical tools than Gartner brings to the table.


Get the daily newsletter digital marketers rely on.



About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Original Source Link

admin

admin

Related Posts

Marketing

Mastering The Art Of Listening

February 9, 2023
Marketing

ChatGPT poses an existential crisis for marketers

February 8, 2023
Marketing

Why we care about loyalty marketing

February 8, 2023
Next Post

ABC Moves Abbott Elementary, Slates Bachelor in Paradise for Fall

10 Best Movie Robots, Ranked

Party to Celebrate Bookstore Cat's Retirement

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Posts

Netflix expands account sharing rules to four countries

13 mins ago

Mitt Romney: George Santos Should Sit Down, Shut Up, Leave Congress

20 mins ago

STEALING | Kirkus Reviews

40 mins ago

'You' Season 4 Review: Joe Goldberg's Risky Reinvention Pays Off

1 hour ago

LPBW star Matt Roloff touches down in Arizona for Super Bowl LVII

5 hours ago

Mastering The Art Of Listening

5 hours ago

Making Hybrid Work Great

5 hours ago

27 And Just Like That… Outfits That Rival Sex and the City

6 hours ago

Super Bowl Ads May Need To Evolve To Target Gen Z – That Will Include A Social Media Component

6 hours ago

Pink spent two weeks at wellness retreat amid health struggles – Music News

6 hours ago

Categories

  • Books (1,716)
  • Business (2,271)
  • CEO (1,219)
  • Events (3)
  • Fashion (1,985)
  • Film (2,258)
  • Interviews (3)
  • Marketing (1,178)
  • Music (2,284)
  • News (5)
  • Politics (1,192)
  • Social Media (1,178)
  • Television (2,274)
No Result
View All Result
get paid to do simple media jobs online

Editor's Picks

2022-23 TV Show Season Ratings (week 20) – canceled + renewed TV shows

Is There Any Russian Propaganda Useful Imbecile Elon Musk Won’t Fall For?

Here are Credit Suisse’s favorite stocks for February

Podcast Marketing Statistics for Businesses [Infographic]

‘Knock at the Cabin’s Ending Makes It Very Different From Book

New Mystery and Thriller Books to Read | February 7

Archives

  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Trending

Marketing

What is the Best Link Shortener for Business and Social Media in 2023?

by admin
February 8, 2023

URL shortening tools are valuable tools for businesses of all sizes. They can simplify long and complex...

How to Use a French Hair Pin: 3 Easy Steps Anyone Can Master

February 8, 2023

Here are Credit Suisse’s favorite stocks for February

February 9, 2023

Heather Gay’s black eye drama isn’t over as RHOSLC star teases more to come at the reunion

February 8, 2023

Doja Cat ‘will gladly join in’ on social media spats – Music News

February 3, 2023

Editors Picks

Production Officially Begins on ‘Max Max’ Prequel, ‘Furiosa’

June 1, 2022

Books About the Outdoors to Help Kids Celebrate Great Outdoors Month

June 23, 2022

Kelly Clarkson Is a Double Winner (Again) – Billboard

June 25, 2022

Category

  • Books (1,716)
  • Business (2,271)
  • CEO (1,219)
  • Events (3)
  • Fashion (1,985)
  • Film (2,258)
  • Interviews (3)
  • Marketing (1,178)
  • Music (2,284)
  • News (5)
  • Politics (1,192)
  • Social Media (1,178)
  • Television (2,274)

Readers Picks

Netflix expands account sharing rules to four countries

February 9, 2023

Mitt Romney: George Santos Should Sit Down, Shut Up, Leave Congress

February 9, 2023

STEALING | Kirkus Reviews

February 9, 2023

© 2022 Copyright - InfluencerWorldDaily.com - All Rights Reserved

No Result
View All Result
  • Home
  • Business
  • Politics
  • Marketing
  • CEO
  • Fashion
  • Music
  • Film
  • Television
  • Books
  • Social Media
  • Contact
    • About

© 2022 Copyright - InfluencerWorldDaily.com - All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT