5 simple ways to boost CRM adoption

Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum up
the experience like this: technology moves fast. Humans? Not so much.

We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and
you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions
but struggle to reach full potential.

Thankfully, there are some simple ways to blend platform features with a behavioral nudges to
improve adoption, understanding, and ultimately, performance.

In the video above, I walk through five simple, practical ways you can boost your
team’s CRM adoption (specifically within HubSpot) but these ideas can be adapted for almost
any modern CRM platform.

Below is a quick breakdown of each tip to help you drive better outcomes from your investment.

1. Build a ‘Learning Center’ inside the platform

Instead of directing users to training portals or cluttered shared drives, bring the resources into
the platform itself (less context switching).

Using dashboards, you can create an internal learning center with embedded videos,
documentation and even slide decks from previous training sessions or summits. This keeps
onboarding content accessible and eliminates the friction of toggling between tabs or tools.
Plus, it builds the habit of logging into HubSpot regularly.

Dig deeper: Is your CRM lying to you? The hidden costs of dirty B2B data

2. Get on the same page with a ‘Definitions & Stages’ dashboard

Misunderstandings around lifecycle stages, deal pipelines and lead statuses are one of the
most common sources of friction in CRM usage.

That’s why we recommend building a “Definitions and Stages” dashboard. Use it to visualize
how your company defines lead stages, where prospects sit in the funnel and which fields or
properties matter most. Embed buyer journey diagrams, helpful explainer videos or short blurbs
right into the dashboard.

Think of this like your internal playbook — one that removes ambiguity and ensures everyone’s
speaking the same language.

3. Use conditional logic to simplify data entry without going overboard

One of the fastest ways to frustrate your team? Ask them to fill in 37 fields that may or may not
apply to their deal.

Instead, show the right information at the right time by using conditional properties. If a user
selects “Referral” as a lead source, surface only the fields that apply to that choice. This creates
a dynamic, context-aware experience that removes clutter and makes data entry feel more
purposeful.

You can do this on any object in HubSpot — deals, contacts, companies — and even prefill
default values to maintain consistency.

Dig deeper: How to apply your lead scoring strategy in HubSpot and Monday.com

4. Create a ‘this was built for me’ experience for each role/user group in the organization

Data overwhelm is real. When every contact record or deal view includes every possible
property, your users are more likely to ignore important fields than engage with them.

To solve this, configure record layouts and property cards based on what’s most relevant to
your users based on role or group. For example, a sales rep might only need to see fields
related to deal status, while a customer success manager might need access to renewal and
onboarding details.

HubSpot allows for conditional visibility within record views. You can even empower users to
personalize their own layouts without affecting the rest of the org, giving them a sense of
ownership without chaos.

5. Create a ‘Cleanup Dashboard’ to drive accountability

We all know clean data matters — but adoption improves when users can see the cost of
inaction.

Build a simple cleanup dashboard with reports like:

• Deals missing amounts.
• Contacts with no activity in 14 or more days.
• Overdue deals by owner.

Use this dashboard in team meetings or 1:1s to spark conversation and action. The goal isn’t to shame, but to empower: show each team member what’s within their control and let them take ownership of improving the data.



This also builds the connection between daily usage and bigger-picture results. Clean records = clearer forecasts, better reporting and fewer surprises.