Before I delve into why it’s such a great body cream, it’s important to know that it is not an everyday product. To start with, the £45 price means it’s barely an affordable enough option to justify daily use. The most important reason for not buying this stuff as a daily moisturiser, though, is actually that it packs quite the shimmering punch—but not in a way that makes it feel cheap. The shimmer in Bum Bum cream doesn’t leave you looking like a disco ball but instead delivers a sunlit glow that has limbs sparkling under the summer sun in a way that makes it look like you’ve stepped out of a glistening sea. Instead of being an everyday reach-for, Bum Bum is the sort of body cream you buy once a year as soon as things start heating up and reserve for special occasions when you want your skin to look its most hydrated, glowing best. To sum it up, I like to use Bum Bum whenever I want J.Lo skin.
The biggest selling point of Brazilian Bum Bum cream, some might argue, is its scent, which is like a tropical, sun-drenched paradise with notes of pistachio, salted caramel and vanilla. It’s summer skin in one mouth-watering, richly hydrating formula. Speaking of which, the formula is also worth writing home about. Packed with caffeine-rich ingredients, essential fatty acids and antioxidants, Bum Bum works to boost skin health from every angle. It will bust dry skin, helping to plump and smooth while it works.
Do you need Bum Bum cream? Absolutely not. But is it worth the money? Sure. Unlike, say, a cult cleanser, this body cream is far from a necessity. However, as a beauty editor who really champions the power of a great body product, believe me when I say that this body cream is still worth every penny of the £45 it costs. So much so that I have been through at least five tubs of the stuff. As soon as the mercury hits 20, you better believe I’m slathering my limbs in Bum Bum.