NFT Tech & Run It Wild partner to expand Elvis On-Chain metaverse

The next phase of Elvis On-Chain is a digital key that will give fans an all-access pass to the Elvis metaverse, play-to-earn games, Elvis avatars, exclusive wearables, and iconic collections procured by the community wallet.

NFT Tech has recently announced a strategic partnership with Run It Wild to launch the first fully on-chain Elvis NFT to create a meeting place for Elvis fans within the metaverse. The team of partners and collaborators include The Sandbox and Decentraland, digital creator Voxel Architects, wearables designer Dappcraft, and The Metakey.

“These incredible partners, all leaders in the craft, help us build a one-of-a-kind meeting place for Elvis fans. The Elvis metaverse will host an array of ground-breaking experiences, generative collections, showcase of rare concerts, fan experiences, and real events,” said Adam De Cata, advisor to NFT Tech and director of Run it Wild.

“Elvis On-Chain expands the opportunities for fans to come together in new ways. In a huge commemorative year for Elvis with the launch of Warner Bros. Pictures’ epic big-screen drama, ELVIS, from filmmaker Baz Luhrmann, catapulting his legacy into the future,” said Marc Rosen, president, entertainment at Authentic Brands Group (ABG), owner of Elvis Presley Enterprises and Iconoverse.

Each of the partners within the expanded Elvis metaverse has committed to building a variety of experiences. The Sandbox plans to create the Elvis avatars for use in its native game, enabling users to turn into Elvis Presley, while also building an immersive and gamified world of Elvis in the metaverse. “Elvis Presley is one of the most iconic singers and performers of all time and this partnership will extend his legacy into the metaverse,” said Sébastien Borget, COO and co-founder of The Sandbox.

Digital creators Voxel Architects will lead the Sandbox build ensuring Elvis avatars are hand-crafted in meticulous detail, and the game leverages the most engaging aspects of his legacy. Following the genesis NFT mint, Decentraland will host The Elvis Block Party, the first Guinness world record in the metaverse for most Elvis impersonators in one place. The Elvis Block Party will welcome Elvis fans from around the world to honour the music, dance moves, outfits, cars, movies, and enduring legacy of the artist. The party will be held in Decentraland. Attendees will be able to access Elvis wearables including an Elvis jumpsuit and an iconic Elvis-styled wig. Elvis Genesis Key holders will be gifted officially licensed Elvis Decentraland wearables. The collection will include his iconic jumpsuits, outfits, shoes, wigs, and sunglasses. An Official GWR Adjudicator will attend and announce the record against key guidelines set for the world-first.

Vegas City, primary landowner of the largest entertainment district in Decentraland, will be supporting the build of the unique Elvis Block Party experience in the largest and best known social casino in the Metaverse.

Alongside Run it Wild, Dappcraft will be designing all the officially licensed wearables for The Elvis Block Party, reimagined for the digital age from Elvis’ iconic jumpsuit and wardrobe collection. “We’ve brought history to life, in a new reality – the Metaverse. Every fan can feel like a rock star in these wearables, just like their idol,” said Demian G, CEO & Co-founder of Dappcraft.

On the back of a $3.5 million raise led by Animoca Brands, The Metakey will serve as a hallmark partner project, inspiring their community and setting the tone for Elvis’ future interoperability. Matty, the founder of The Metakey, added: “Elvis ‘shook up’ the music industry in the 1950s and it is that sort of cultural impact that we at The Metakey like to champion. I look forward to sharing his historic legacy to our community and introducing him to the Web3 space.”

The fan-controlled NFT offers unprecedented access, as buyers of the one-of-a-kind Elvis Genesis NFTs have the opportunity to vote on future releases from the vault and shape the future of Elvis on the blockchain. The Elvis On-Chain Litepaper hints at an upgrade to an Elvis DAO to govern the project.

Fibre2Fashion News Desk (HO)