German sportswear firm Puma launches sports-based experience on Roblox

As they explore the experience, fans can unlock new zones and additional Puma sportswear pieces.

Puma and the Land of Games offers the global Roblox community to bring out their inner athlete through sports mini games and training activities like lifting weights and track running. This immersive experience gives an insight into what it is like to sign with the Puma brand as an athlete, the company said in a statement.

Puma in partnership with Wonder Works studio has launched an immersive sports-based experience on Roblox, a global online platform. Puma and the Land of Games experience features Roblox’s Layered Clothing technology, where players can customise their characters with hyperrealistic clothing that fits any avatar body type to wear Puma from head to toe.

The three minigames that will be launched are Endless Runner, Football Rush and Dodgeball Showdown. In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the ‘beast’ gets to them. In Football Rush, fans will utilise different power ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game.

“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, Puma’s chief brand officer. “The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”

Fibre2Fashion News Desk (KD)