US-based jeans brand American Eagle has launched its first franchise store in Jaipur, Rajasthan under the license from American Eagle Outfitters, Inc. to Aditya Birla Fashion and Retail Limited (ABFRL). It is the first high street store for the brand in India. With this launch, the brand plans to set up 50 stores in India in the next 3 years.
The Jaipur store spans 1,700 square feet and is spread across two floors.
US-based jeans brand American Eagle has launched its first franchise store in Jaipur, Rajasthan under the license from American Eagle Outfitters, Inc. to Aditya Birla Fashion and Retail Limited (ABFRL). It is the first high street store for the brand in India. With this launch, the brand plans to set up 50 stores in India in the next 3 years.
The brand offers the latest trends in jeans, which includes an extended size offering; sizes ranging from 24-36 inches for women and 29-38 inches for men.
Some of this season’s favourites for men include the new Airflex+ Skinny and 360 Slim, which offer continual flexibility and comfort. In addition, plaid shirts, polos, and graphic logo tees provide men with versatile outfitting options. For women, the options include a range of fashion jeans and comfort styles from the Mom Straight to the Super High-Waisted Flare, which pair nicely with a new assortment of smocked woven tops, comfy graphics and baby tees.
The new denim collection also features the ‘Real Good’ badge. This icon denotes American Eagle products made with the planet in mind and manufactured using more sustainable techniques, in a facility that meets AEO Inc.’s standards for water recycling and reduction.
“American Eagle is an iconic global jeans brand, and we believe a strong market like Jaipur offers tremendous potential. With stores across NCR, Hyderabad, Pune, Chandigarh, Chennai, Mumbai, Bangalore, Kolkata, and now Jaipur, we have covered most of the major cities in the country. Having established a strong customer connect and a proven business model, we plan to open another 50 stores over the next three years with key franchisee partners to drive the brands’ reach across the country,” Ashish Mukul, brand head, American Eagle, India, said in a statement.
The new collection is available at the Jaipur store.
Fibre2Fashion News Desk (KD)
