You’d think, in my role as a social media editor, that I’d have a hardened resilience to viral items, but that’s not always the case. If I see something really, really great enough times (and that can be a lot in my line of work), my brain starts to tell me I need it, and it’s not long before I begin to mentally create various outfits featuring said item. Lately, I seem to have developed a penchant for It dresses in particular. This need kicks into gear when I have an event to attend, too. Remember the Abercrombie plunge dress from last summer? I bought it for a party and got so much wear out of it in the months that followed; it was money well spent, and I already can’t wait for summer to come so I can enjoy it some more. Of course, not all “viral” buys are worth the hype, and I didn’t expect to find a dress I love as much as my Abercrombie midi. But, as it turns out, lightning can strike twice.