If one thing has been growing fast is people who offer advice for a living. As clients more and more want someone to lead them ”gurus” that claim they can do that increase. Meanwhile, some companies come in contact with real professionals and gather them on their site. We believe two things are essential for this type of business, and in most cases, they are not provided. If you want your company to thrive, we suggest you include these parameters among the values you provide to the customer.
- Advice offered in the form of a plan.
Any business where the main subject is to offer clients valuable advice should include a plan. Targeting is about setting goals that a person will have to accomplish in a specific period of time. If a structure is not included then we talk about luck, and no one pays a specialized professional to get results based on chance. Besides, if luck has not been on the client’s side, what makes you think that will change now? Customers want to see results and to take the blame off their shoulders; they address experts. What they have failed to do is the advisor’s job to do it for them. At least, this is how they see it. The fact that the client will not admit that directly does not mean they do not believe it subconsciously.
If you think about it, this could be beneficial for both sides. The client gets this sense of security they always wanted, and once they trust you, it is much easier for you to help them. On some level, the clients do understand what they have to do to get help, and they finally achieve that. At the same time, the professional can take all the credit and increase their reputation and pricing. After all, it is a win-win situation.
Coming back to the whole ”plan” idea. We have to point out that every goal needs organizing, and organizing needs time and energy. Therefore, we cannot blame customers for wanting to pay someone to do that for them. As long as a person does not have time to do this type of planning, it is expected someone will have to fill this gap. In addition, professionals can do that in a smaller period of time because they know the process and they can follow an automated path.
In any case, knowing the subject of your job is not enough. A psychologist may have read a thousand books to figure out one’s personality, but a life coach will be the one to give you a piece of information on what to do with your life. Putting this advice in the frame of a plan together with plenty of psychological support on the side is vital.
- Science on the side of the company
The other thing we have to point out is that today we have the luxury of having advanced technology in our service. In many cases, what has been missing is the opportunity to link social studies with modern medicine. Considering a person will go to a nutritionist to lose weight. The professional will not only have to offer a solid plan but also be based on real facts. Medical analysis of the body structure could be very useful to help you customize your services. The same rule could apply in other cases as well. Including science, biology, and genetics can help the customer feel more secure. It also provides a sense that the person or the company cares enough to go that extra mile that has to be crossed so that the customer can finally get what they have been seeking and failing for so long. The most crucial part, though, is that the client cannot doubt the results of medical analysis nor underestimate the plan that will be based on them. Having science on your side can help you engage the client even further in their goals. The client’s benefit is the company’s benefit, and this is what companies that offer this kind of service struggle for.
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The views expressed are those of the author and are not necessarily those of the CEOWORLD magazine.
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