Charge More With The Power of Pure Motive Service

The Duct Tape Marketing Podcast with Joe Crisara

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

Joe’s “don’t worry about it” mentality, is rooted in his blue-collar upbringing where his father often provided services for free, and once nearly led him to bankruptcy. Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. Instead, it’s about offering high-quality, long-term solutions that anticipate future problems. Now, through his ‘Pure Motive Service’ approach, Joe provides options that cater to different needs and budgets while ensuring excellence and proactively preventing issues.

Joe’s ‘Pure Motive Service’ involves providing solutions that prioritize:

1. Quality
2. Reliability
3. Safety
4. Health

He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.

Key Takeaways

[00:00] Introduction and Background

[01:20] The Pivotal “Aha” Moment

[04:31] Offering Multiple Options and Pricing Strategies

[07:57] Pure Motive Service and Anticipating Needs

[11:53] Articulating Solutions and Selling Premium Options

[18:08] The Role of Marketing in Delivering Exceptional Service

More About Joe Crisara:

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by:

Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape

Wix

Work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix Studio sites.