Conscious Fashion Campaign to honour female entrepreneurs during NYFW

The first edition of the Conscious Fashion Campaign: New York Fashion Week in February 2022 garnered 1.7k digital billboard plays reaching over 512k people. From September 9 – 14, 2022, the Conscious Fashion Campaign will take over digital billboards during New York Fashion Week to spotlight fashion industry female founders in some of the most highly trafficked advertising locations in New York City including Times Square, the United Nations, and Spring Studios, the home of New York Fashion Week, to amplify their sustainable solutions.

The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, has announced the new cohort of 10 women entrepreneurs advancing fashion industry change who will be featured in a digital billboard campaign throughout New York during New York Fashion Week.

With women receiving only 25 per cent of news features globally (6^th Global Media Monitoring Project, 2021), the Conscious Fashion Campaign aims to amplify the visibility and increase media representation of women entrepreneurs leading the fashion sector towards a responsible future. In support of the Sustainable Development Goals, the Conscious Fashion Campaign aims to educate, inform and inspire a diverse media landscape inclusive of women entrepreneurs shaping the fashion industry and society with innovative solutions.

“The Conscious Fashion Campaign is a flagship media programme of our work supporting female founders in the fashion industry to accelerate women’s economic empowerment and leadership. Understanding the fashion industry’s critical role towards a sustainable future, we are committed to women-led initiatives that reimagine and reshape the future with solutions for a fair, inclusive, and regenerative world,” Kerry Bannigan, executive director, Fashion Impact Fund, said.

The Conscious Fashion Campaign: New York Fashion Week September 2022 edition was open globally to women entrepreneurs, aged 18+, who are transforming fashion by supporting the advancement of at least one Sustainable Development Goal. The honourees are selected by the advisory committee based on factors including the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem. This second edition of the Conscious Fashion Campaign received over 115 applications from 24 countries.

The honourees of the Conscious Fashion Campaign: New York Fashion Week September 2022 are Teju Adisa-Farrar, environmental equity consultant and independent researcher; Alissa Baier-Lentz, co-founder and COO, Kintra Fibers; Tamburai Chirume, co-founder, The African Academy of Fashion by ONEOFEACH; Victoria Jenkins, founder and CEO, Unhidden; Nkwo Onwuka, founder and creative director, NKWO; Josephine Philips, founder and CEO, Sojo; Madhu Vaishnav, founder and director, Saheli Women; Rebecca van Bergen, founder and executive director, Nest; Nancy Volpe Beringer, founder and designer, The Vault by Volpe Beringer and Sophia Wang, co-founder and chief of culture, MycoWorks, the organiser said in a press release.

“We are proud to be part of this visionary and collaborative initiative. The SDGs provide a great framework for the fashion industry to transition to sustainability. We’re committed to doing all we can to accelerate this using the power of media, data and technology to shine a light on those that are leading the charge,” Sergio Fernández de Córdova, executive chairman, PVBLIC Foundation, said.

Fibre2Fashion News Desk (RR)